With the growth of technology and digital media, real estate agents need to innovate how they reach leads online. While you might think to immediately launch a paid social media campaign, creating a real estate blog and publishing search engine-friendly content is one of the best ways to establish credibility as a realtor. Blogging about …
One of the ways to grow and establish your real estate brand in an area is by geographic farming. By understanding your clients and nurturing relationships, you develop a consistent pipeline of seller and buyer prospects. But does geographic farming still work? Geographic farming still works in real estate. It is an effective lead generation …
Facebook has, over the years, been used as an advertising platform for marketing campaigns and targeted advertising. You can create targeted audiences for the business you are running. Nonetheless, creating highly targeted ads could be illegal as you could end up breaking the law, especially if the campaigns discriminate against specific groups. The Federal Housing …
I remember when I first got into real estate I had a many, many questions. But one that I remember distinctly to this day, “Is it too competitive to become a Realtor right now?” It seems like there are a lot of agents and I wanted to make sure that I had a chance to …
